Remember when K-Beauty went mainstream? Seemingly overnight, everyone was obsessed with essences, snail mucin serums, and sheet masks. This was also the time when “go big or go home” applied to many of our elaborate skincare routines. Suddenly, everyone had a ritual full of aesthetic packaging and Instagrammable steps. Among them, sheet masks were the undisputed star of the skincare-as-self-care movement. There was nothing more luxurious than running a hot bath and artfully arranging a sheet mask over your face. Bliss.
But not all sheet masks are created equal. Most fit awkwardly and they drip and drench anything in sight. More stressful than self-care, honestly. Enter: hydrogel masks. Hydrogel sheet masks are the more comfortable, more effective answer to paper sheet masks. And truly, I (and beauty experts everywhere) can’t get enough. Today, we’re making an argument for swapping in hydrogel masks as the perfect finishing touch to the ultimate self-care routine.