Maskad Featured in Glossy

Generally, these [product scanning safety] apps do a good job, but there can be exceptions,” said Amy Batra, the founder of Maskād, a line of skin-care products and tools launched in 2022 by the skin-care and aesthetics company WeThrivv. “Their accuracy and fairness really depend on the app’s methodology and sources. If they’re using solid scientific research and offering context for their ratings, they can be incredibly helpful. But if the info is oversimplified or sensationalized, it can be misleading.